I have no delusions that I'm the only source of improving people's lives or that I'm even the right source. My style is intense, and it's not going to be right for everybody.

The most powerful force in the human psyche is people's need for their words and actions to stay consistent with their IDENTITY - how we define ourselves.

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

Trade your expectations for appreciation and the world changes instantly.

Rapport is the ultimate tool for producing results with other people. No matter what you want in your life, if you can develop rapport with the right people, you'll be able to fill their needs, and they will be able to fill yours.

People who fail focus on what they will have to go through; people who succeed focus on what it will feel like at the end.

You want to change your life? Control the only thing you can control: the meaning you give something.