Understand that all emotions serve you. Those you once thought of as negative emotions are merely calls to action. For example, if you feel frustrated it means that you believe things could be better, and they're not. This is a call to action telling you there's something you must do to make this better now. This "negative" emotion is actually a gift if you use it effectively.
Tony RobbinsIf there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.
Tony Robbins