Uber is efficiency with elegance on top. Thatโs why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. Itโs for the experience.
Travis KalanickWe like to think of Uber as the cross between lifestyle and logistics, where lifestyle is what you want and logistics is how you get it there.
Travis KalanickIn a lot of ways, it's not the money that allows you to do new things. It's the growth and the ability to find things that people want and to use your creativity to target those.
Travis KalanickIf you bring that scrappy fierceness with you it works until you get big, when really pushing all the way really feels uncomfortable...When you're the little guy that's lauded, that's heroic.
Travis Kalanick