Uber is efficiency with elegance on top. Thatโs why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. Itโs for the experience.
Travis KalanickOur whole goal is to drive the cost of taking an Uber BELOW the cost of owning a car.
Travis KalanickThere has to be a large number of people and routes that are lined up together. One part is liquidity and the other part is product - there's a lot that can go wrong.
Travis KalanickWe like to think of Uber as the cross between lifestyle and logistics, where lifestyle is what you want and logistics is how you get it there.
Travis Kalanick