Experiencing the world through Endless secondhand information isn't enough. If we want authenticity we have to initiate it.
Travis RiceWe faced blizzards, sub-zero temperatures, and of course dangerous snow conditions and vertiginous drops. That's what you get when you're working with fickle mother nature - you start out with a solid plan and it always changes, so you have to evolve and adapt.
Travis RiceI think it mostly comes down to trying to align with people who are down with a mission and will bring optimism.
Travis RiceWe needed to do "Community Project" to feel comfortable doing our own thing, and then "That's It That's All" was this experiment with camera technology and shooting snowboarding a little differently. "Art of Flight" was that dream of "That's it That's All" realized. Then we didn't want to make an "Art of Flight 2," so we stepped back and tried to take a different approach to create a more multi-faceted film. "The Fourth Phase" has more of a storyline, and it was much more personal for me.
Travis Rice