The whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.
Travis RiceI wouldn't even call snowboarding a sport. For me it's just a way of life. It's a chance to finally shut your brain off, and live within the moment. And, for as long as I am able, I will ride until the day I die.
Travis RiceInevitably it's always a set-up; you go somewhere, bring your own expectations, you think you have an idea of what you want to do but then the minute you get there everything changes, so trying to work with people who are able to ride in a lot of different conditions, sub-par conditions, people who are able to make the most of any situation.
Travis RiceWe needed to do "Community Project" to feel comfortable doing our own thing, and then "That's It That's All" was this experiment with camera technology and shooting snowboarding a little differently. "Art of Flight" was that dream of "That's it That's All" realized. Then we didn't want to make an "Art of Flight 2," so we stepped back and tried to take a different approach to create a more multi-faceted film. "The Fourth Phase" has more of a storyline, and it was much more personal for me.
Travis Rice