I knew Shin [Biyajima] a little bit early on, but it's funny because where I really met Shin, and where he made a strong impression on me, was in Jackson Hole. I sledded back to a secret zone way deep in the Jackson backcountry to some freeriding. I got out there and followed some snowmobile tracks figuring it's just some snowmobilers.
Travis RiceWhat you ride and how you choose to ride is such a dynamic part of what this contest [ Ultra Natural] is built for.
Travis RiceWhile researching the project [The Fourth Phase] I stumbled across this amazing research by a scientist called Dr Gerard Pollack who had done studies on what he called a 'fourth phase' of water.
Travis RiceI was pretty blown away by how vast and aggressive the terrain is in the Japanese Alps. You're looking up at peaks, and it's like Alaska seeing all kinds of amazing stuff that looks ridable, but it's 70 percent death defying; only a small percentage really goes.
Travis RiceIt was just on a whole other level, getting to experience and ride that terrain. We spent a fair amount of time in the Hakuba Valley.
Travis RiceYa know it's funny, what's happening to us. Our lives have become digital. Our friends, now virtual. And, anything you could ever wanna know is just a click away. Experiencing the world through second hand information isn't enough. If we want authenticity we have to initiate it. We will never know our full potential unless we push ourselves to find it. It's this self-discovery that inevitably takes us to the wildest places on earth.
Travis Rice