If we want authenticity, we have to initiate it. Self-discovery takes us to the wildest places on earth
Travis RiceYa know it's funny, what's happening to us. Our lives have become digital. Our friends, now virtual. And, anything you could ever wanna know is just a click away. Experiencing the world through second hand information isn't enough. If we want authenticity we have to initiate it. We will never know our full potential unless we push ourselves to find it. It's this self-discovery that inevitably takes us to the wildest places on earth.
Travis RiceShin [Biyajima] rides down with this big ol' Japanese grin and giggle and I'm like what? Two years later, when I started planning the trip, I knew Shin was from the Hakuba area, and I didn't want to come film in Japan without a Japanese rider. Shin had the time and availability, and it worked out perfect.
Travis RiceWhat you ride and how you choose to ride is such a dynamic part of what this contest [ Ultra Natural] is built for.
Travis Rice