The whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.
Travis RiceThe Tokyo Dome Big Air contest (in 2003) was my first trip to Japan. I think I won it with a double back or something. Those events were fun. I was underaged, like 19 or 20, and going over to Japan in the very beginning was insane. It was amazing.
Travis RiceWe're all doing what we love. It's how we express ourselves - operating in a space where you don't know if something is possible or not.
Travis RiceWe needed to do "Community Project" to feel comfortable doing our own thing, and then "That's It That's All" was this experiment with camera technology and shooting snowboarding a little differently. "Art of Flight" was that dream of "That's it That's All" realized. Then we didn't want to make an "Art of Flight 2," so we stepped back and tried to take a different approach to create a more multi-faceted film. "The Fourth Phase" has more of a storyline, and it was much more personal for me.
Travis Rice