It's probably the most personal project [The Fourth Phase] I've done, which changed the dynamic a little bit.
Travis RiceWe pretty much had crazy weather, historically speaking, in every location we filmed [The Fourth Phase]. Nothing has been normal in the past three years.
Travis RiceThe whole goal with this thing [Ultra Natural] from the start was to really let rider's style define them and their line choice.
Travis RiceI was pretty blown away by how vast and aggressive the terrain is in the Japanese Alps. You're looking up at peaks, and it's like Alaska seeing all kinds of amazing stuff that looks ridable, but it's 70 percent death defying; only a small percentage really goes.
Travis RiceInevitably it's always a set-up; you go somewhere, bring your own expectations, you think you have an idea of what you want to do but then the minute you get there everything changes, so trying to work with people who are able to ride in a lot of different conditions, sub-par conditions, people who are able to make the most of any situation.
Travis Rice