But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.

You can't get anywhere without incredible passion, because if you're an entrepreneur, there's gonna be a lot of bumps in the road. A great artist has to do their art. There's nothing that can stop them from doing it. They just have to get it out there. It's the same thing for an entrepreneur. If you don't feel that way, then you're probably not really an entrepreneur.

We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.

The way companies hang on to their marketshare is by being scared.

You know you're gonna have failures, there's no way to avoid it. Especially if you're an entrepreneur, if you're doing something new, of course there are gonna be mistakes. How can you not make mistakes? You don't know what you're going; it's unchartered territory.

From day one our next generation system will run all our exsisting software - so that gives us a head start.

I can't tell you how important it was for us to be successful in japan.