We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.

One quality of entrepreneurship is just persistence, not giving up because you have road blocks and also not giving in because other people tell you that you're nuts. You are nuts and you should be proud of it. Stick with what you believe in.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.

If you always wanted to wait for something better, you'd never buy anything, right?

So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new.

Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.