I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that key idea of the software developer as an artist, once I had that idea, a whole bunch of other ideas flowed from that, because I realized that I need to go study the music industry, I need to study the book publishing and Hollywood and figure out how they do things, why they do them that way, and then I need to borrow, and rearrange, the things that they're doing to fit my industry so that I can invent and create this new industry.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

You have to be doing something very different from what everybody else is doing, hopefully different from what's ever been done before - something that nobody's thought of yet.

Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.

From day one our next generation system will run all our exsisting software - so that gives us a head start.

Online console gaming will continue to grow at a healthy pace.

There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time.