Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.

I can't tell you how important it was for us to be successful in japan.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

If you're going to be a successful entrepreneur, you're going to have to be somebody who can tolerate a high rate of change, you have to be willing to put a lot more hours into it, you have to tolerate the fact that you're going to make more mistakes and have a culture that responds to that.

There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time.

From day one our next generation system will run all our exsisting software - so that gives us a head start.

Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.