We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time.

We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.

You have to have the kind of personality where you're resilient and you can get up and keep moving and learn what there is. What I tell my employees is, 'I want you to make mistakes. If you're not making mistakes, you're not trying hard enough. But, when we make a mistake, let's all study it. Let's all learn from it. After that, we want to make different mistakes. We don't want to keep making the same mistakes.'

None of our competitors have ever made two systems that run the same software.

What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.

Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.