The only problem we've had is the amount of time it's taking people to develop titles.

We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.

I can't tell you how important it was for us to be successful in japan.

And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.

You can't get anywhere without incredible passion, because if you're an entrepreneur, there's gonna be a lot of bumps in the road. A great artist has to do their art. There's nothing that can stop them from doing it. They just have to get it out there. It's the same thing for an entrepreneur. If you don't feel that way, then you're probably not really an entrepreneur.

But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.

From day one our next generation system will run all our exsisting software - so that gives us a head start.