We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
Trip HawkinsConsole game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
Trip HawkinsYou can't get anywhere without incredible passion, because if you're an entrepreneur, there's gonna be a lot of bumps in the road. A great artist has to do their art. There's nothing that can stop them from doing it. They just have to get it out there. It's the same thing for an entrepreneur. If you don't feel that way, then you're probably not really an entrepreneur.
Trip HawkinsWe'll look at the japanese launch as a model and aspire to have things go as well as they did over there.
Trip HawkinsYou have to have the kind of personality where you're resilient and you can get up and keep moving and learn what there is. What I tell my employees is, 'I want you to make mistakes. If you're not making mistakes, you're not trying hard enough. But, when we make a mistake, let's all study it. Let's all learn from it. After that, we want to make different mistakes. We don't want to keep making the same mistakes.'
Trip Hawkins