Rem tene, verba sequentur: grasp the subject, and the words will follow. This, I believe, is the opposite of what happens with poetry, which is more a case of verba tene, res sequenter: grasp the words, and the subject will follow.
Umberto EcoAnd when someone suggests you believe in a proposition, you must first examine it to see whether it is acceptable, because our reason was created by God, and whatever pleases our reason can but please divine reason, of which, for that matter, we know only what we infer from the processes of our own reason by analogy and often by negation.
Umberto EcoThe ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.
Umberto Eco