The belief that time is a linear, directed sequence running from A to B is a modern illusion. In fact, it can also go from B to A, the effect producing the cause.
Umberto EcoA newspaper can follow the compulsions, the desires of the readers. Take the English evening newspapers - they are following the readers' desires when they are interested only in the royal family gossip. But even the most objective, serious newspaper in the world designs the way in which the reader could or should think. That's unavoidable.
Umberto Eco