You can hype a questionable product for a little while, but you'll never build an enduring business.
You should think of your customers as partners, or better still, family.
You can only govern men by serving them. The rule is without exception.
The closer you get to your ultimate customer, the more you learn about your business.
Information is a negotiator's greatest weapon.
In business, the competition will bite you if you keep running; if you stand still, they will swallow you.