Though negotiations are a rough game, you should never allow them to become a dirty game. Once you've agreed to a deal, don't back out of it unless the other party fails to deliver as promised. Your handshake is your bond. As far as I'm concerned, a handshake is worth more than a signed contract. As an entrepreneur, a reputation for integrity is your most valuable commodity. If you try to put something over on someone, it will come back to haunt you.

Procrastination is opportunity's assassin.

You should think of your customers as partners, or better still, family.

A negotiator should observe everything. You must be part Sherlock Holmes, part Sigmund Freud.

I believe one of the most important priorities is to do whatever we do as well as we can.

Even if you fall on your face, you're still moving forward.

The closer you get to your ultimate customer, the more you learn about your business.