A negotiator should observe everything. You must be part Sherlock Holmes, part Sigmund Freud.
You can only govern men by serving them. The rule is without exception.
Entrepreneurs are risk takers, willing to roll the dice with their money or reputation on the line in support of an idea or enterprise. They willingly assume responsibility for the success or failure of a venture and are answerable for all its facets.
Even if you fall on your face, you're still moving forward.
You should think of your customers as partners, or better still, family.
I liked the shaver so much, I bought the company.