You should think of your customers as partners, or better still, family.

A negotiator should observe everything. You must be part Sherlock Holmes, part Sigmund Freud.

Though negotiations are a rough game, you should never allow them to become a dirty game. Once you've agreed to a deal, don't back out of it unless the other party fails to deliver as promised. Your handshake is your bond. As far as I'm concerned, a handshake is worth more than a signed contract. As an entrepreneur, a reputation for integrity is your most valuable commodity. If you try to put something over on someone, it will come back to haunt you.

You can only govern men by serving them. The rule is without exception.

Procrastination is opportunity's assassin.

What's really important in life? Sitting on a beach? Looking at television eight hours a day? I think we have to appreciate that we're alive for only a limited period of time, and we'll spend most of our lives working.

Information is a negotiator's greatest weapon.