No one can write a best seller by trying to. He must write with complete sincerity; the clichรฉs that make you laugh, the hackneyed characters, the well-worn situations, the commonplace story that excites your derision, seem neither hackneyed, well worn nor commonplace to him. ... The conclusion is obvious: you cannot write anything that will convince unless you are yourself convinced. The best seller sells because he writes with his heart's blood.
W. Somerset MaughamMusic-hall songs provide the dull with wit, just as proverbs provide them with wisdom.
W. Somerset MaughamCommon-sense appears to be only another name for the thoughtlessness of the unthinking. It is made of the prejudices of childhood, the idiosyncrasies of individual character and the opinion of the newspapers.
W. Somerset MaughamWas it necessary to tell me that you wanted nothing in the world but me?' The corners of his mouth drooped peevishly. Oh, my dear, it's rather hard to take quite literally the things a man says when he's in love with you.' Didn't you mean them?' At the moment.
W. Somerset Maugham