So thatโs our approach. Very simple, and weโre really shooting for Museum of Modern Art quality. The way weโre running the company, the product design, the advertising, it all comes down to this: Letโs make it simple. Really simple.โ Appleโs design mantra would remain the one featured on its first brochure: โSimplicity is the ultimate sophistication.
Walter IsaacsonIf you truly have a passion for what you do, you will care even about the parts unseen.
Walter Isaacson