I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning, just like the digital one was when I was his age.
Walter IsaacsonSo thatโs our approach. Very simple, and weโre really shooting for Museum of Modern Art quality. The way weโre running the company, the product design, the advertising, it all comes down to this: Letโs make it simple. Really simple.โ Appleโs design mantra would remain the one featured on its first brochure: โSimplicity is the ultimate sophistication.
Walter IsaacsonIt seems perverse to focus too much on the casualties or hardship in Afghanistan ...[Showing the misery of Afghanistan ran the risk of] promoting enemy propaganda...we must talk about how the Taliban are using civilian shields and how the Taliban have harboured the terrorists responsible for killing close up to 5,000 innocent people.
Walter IsaacsonYou and I love understanding American Revolution, but let's also understand the digital revolution, because that makes us more comfortable with our technology.
Walter IsaacsonOn Startups: "I hate it when people call themselves "entrepreneurs" when what they're really trying to do is launch a startup and then sell or go public, so they can cash in and move on.
Walter IsaacsonWe relate to Leonardo da Vinci because his genius was just being passionately curious about everything. He wanted to know everything he could know about our universe, including how we fit into it. We can't all have a superhuman intellect like Albert Einstein's, but we can be super-curious. And we can also quit smashing curiosity out of the hands our children.
Walter Isaacson