Jobs insisted that Apple focus on just two or three priorities at a time. โThere is no one better at turning off the noise that is going on around him,โ Cook said. โThat allows him to focus on a few things and say no to many things. Few people are really good at that.
Walter IsaacsonHe had the uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe," Joanna Hoffman said. "It's a common trait in people who are charismatic and know how to manipulate people. Knowing that he can crush you makes you feel weakened and eager for his approval, so then he can elevate you and put you on a pedestal and own you.
Walter IsaacsonI think one problem we've had is that people who are smart and creative and innovative as engineers went into financial engineering.
Walter IsaacsonIf you want to be a great American, you have got to understand Ben Franklin, Thomas Jefferson, George Washington, how the American Revolution happened. I think if you want to be a good citizen of the digital age, it helps to feel comfortable with both the people and the ways of thinking that created the digital revolution.
Walter Isaacson