...never let a passion for the perfect take precedence over pragmatism.

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

When there are multiple versions of a story, you really have three ways to go. You can pick the most sensational version. You can try to balance things in your gut to get to what you think is the honest truth. Or you can err on the side of kindness.

I actually think Bill Gates is conventionally smarter, even though it's a dumb word, but mental processing power - I've watched him use four different screens, process information, get to the right answer, boom boom boom.

Pretend to be completely in control and people will assume that you are.

I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976

Jobs did not know that Sculley had told Eisenstat he wanted to quit, but by then it didn't matter. Overnight, he had changed his mind and decided to stay. Despite the blowup the day before, he was still eager for Jobs to like him. So he agreed to meet the next afternoon.