What are the five products you want to focus on? Get rid of the rest, because theyโre dragging you down. Theyโre turning you into Microsoft. Theyโre causing you to turn out products that are adequate but not great.
Walter IsaacsonThe childhood that Paul and Clara Jobs created for their new son was, in many ways, a stereotype of the late 1950s. When Steve was two they adopted a girl they named Patty, and three years later they moved to a tract house in the suburbs.
Walter Isaacsoni had no idea what i wanted to do with my life and no idea how college was going to help me figure it out.
Walter IsaacsonSimply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book." (Steven Levy)
Walter IsaacsonI have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because theyโre the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
Walter Isaacson