If you want to be a great American, you have got to understand Ben Franklin, Thomas Jefferson, George Washington, how the American Revolution happened. I think if you want to be a good citizen of the digital age, it helps to feel comfortable with both the people and the ways of thinking that created the digital revolution.
Walter IsaacsonAsked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.
Walter IsaacsonI have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because theyโre the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
Walter IsaacsonA popular feel for scientific endeavors should, if possible, be restored given the needs of the twenty-first century. This does not mean that every literature major should take a watered-down physics course or that a corporate lawyer should stay abreast of quantum mechanics. Rather, it means that an appreciation for the methods of science is a useful asset for a responsible citizenry. What science teaches us, very significantly, is the correlation between factual evidence and general theories, something well illustrated in Einstein's life.
Walter Isaacson