Physics should represent a reality in time and space, free from spooky action at a distance.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Politics is for the present, while our equations are for eternity.

You and I love understanding American Revolution, but let's also understand the digital revolution, because that makes us more comfortable with our technology.

Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change.

People who know what they’re talking about don’t need PowerPoint.

You know, one of these things that happened in the '60s and '70s was this confluence of, sort of, a counter-culture with computer culture.