I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because theyโre the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
Walter IsaacsonIf you want to be a great American, you have got to understand Ben Franklin, Thomas Jefferson, George Washington, how the American Revolution happened. I think if you want to be a good citizen of the digital age, it helps to feel comfortable with both the people and the ways of thinking that created the digital revolution.
Walter IsaacsonOn the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?
Walter IsaacsonWithout Steve Jobs, you would have well-designed computers, probably open and not integrated, but they wouldn't have sex appeal, they wouldn't have romance.
Walter IsaacsonI think America is really well-positioned, because we do train people to be creative and sometimes resist authority, which helps in being an innovator. I think you're going to see for the next phase of the revolution all sorts of wonderful ways of connecting art and literature and journalism into new forms of digital expression.
Walter Isaacson