If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, “Bye. I have to go. I’m going crazy and I’m getting out of here.” And they go and hibernate somewhere. Maybe later they re-emerge a little differently. (Steve Jobs)
Walter IsaacsonLeonardo da Vinci was comfortable being illegitimate, gay, a misfit, a heretic. But he also respected other people. He didn't get into disputations. He was a genius but he had a certain humility. In his notebooks you see lists of people he wanted to grill about things like how the water diversions in Milan work; he was always interested in learning from other people.
Walter IsaacsonSo that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Walter Isaacson