Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.

Steve has a reality distortion field.” When Hertzfeld looked puzzled, Tribble elaborated. “In his presence, reality is malleable. He can convince anyone of practically anything. It wears off when he’s not around, but it makes it hard to have realistic schedules.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Terrorism is a horrible thing that is the great threat to civilization on our planet.

Leonardo da Vinci was lucky to be born the same year that Johannes Gutenberg opened his printing shop. As a young person, he could get information about whatever struck his curiosity. The Internet is to our age what Gutenberg's press was to his, so he would have loved being alive today.

Good telling of human stories is the best way to keep the Internet and World Wide Web from becoming a waste vastland.

The best and most innovative products don't always win...(it's an) aesthetic flaw in how the universe worked