If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever youโve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, โBye. I have to go. Iโm going crazy and Iโm getting out of here.โ And they go and hibernate somewhere. Maybe later they re-emerge a little differently. (Steve Jobs)
Walter IsaacsonThe reality distortion field was a confounding mรฉlange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand.
Walter IsaacsonHe had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made me do something I didn't think I could do.... If you trust him, you can do things. If he's decided that something should happen, then he's just going to make it happen. (Elizabeth Holmes)
Walter IsaacsonI think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.
Walter IsaacsonSo thatโs our approach. Very simple, and weโre really shooting for Museum of Modern Art quality. The way weโre running the company, the product design, the advertising, it all comes down to this: Letโs make it simple. Really simple.โ Appleโs design mantra would remain the one featured on its first brochure: โSimplicity is the ultimate sophistication.
Walter Isaacson