for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

People who know what they’re talking about don’t need PowerPoint.

I've asked Jobs why he didn't get an operation then and he said, 'I didn't want my body to be opened... I didn't want to be violated in that way.'

Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.

You know, one of these things that happened in the '60s and '70s was this confluence of, sort of, a counter-culture with computer culture.

It's about doing something larger than yourself. It's about serving this world, helping others.

Jobs insisted that Apple focus on just two or three priorities at a time. “There is no one better at turning off the noise that is going on around him,” Cook said. “That allows him to focus on a few things and say no to many things. Few people are really good at that.