for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

I used to be an angry man myself. I’m a recovering assaholic so I could recognize that in Steve. (quoting Jean-Louis Gassée)

We're all swimming in this digital revolution that we live in.

Leonardo da Vinci was lucky to be born the same year that Johannes Gutenberg opened his printing shop. As a young person, he could get information about whatever struck his curiosity. The Internet is to our age what Gutenberg's press was to his, so he would have loved being alive today.

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

Leonardo da Vinci had such a playful curiosity. If you read his notebooks, you'll see he's curious about what the tongue of a woodpecker looks like, but also why the sky is blue, or how an emotion forms on somebody's lips. He understood the beauty of everything. I've admired Leonardo my whole life, both as a kid who loved engineering - he was one of the coolest engineers in history - and then as a college student, when I travelled to see his notebooks and paintings.

I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating." Steve Jobs