Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.

I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating." Steve Jobs

I've asked Jobs why he didn't get an operation then and he said, 'I didn't want my body to be opened... I didn't want to be violated in that way.'

...never let a passion for the perfect take precedence over pragmatism.

I wonder now how tough you have to be to get big things done.

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery. (Steve Jobs)