Our conscience is not the vessel of eternal verities. It grows with our social life, and a new social condition means a radical change in conscience.
Walter LippmannIn the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
Walter LippmannI generalized rashly: That is what kills political writing, this absurd pretence that you are delivering a great utterance. You never do. You are just a puzzled man making notes about what you think. You are not building the Pantheon, then why act like a graven image? You are drawing sketches in the sand which the sea will wash away.
Walter LippmannIn really hard times the rules of the game are altered. The inchoate mass begins to stir. It becomes potent, and when it strikes, it strikes with incredible emphasis. Those are the rare occasions when a national will emerges from the scattered, specialized, or indifferent blocs of voters who ordinarily elect the politicians. Those are for good or evil the great occasions in a nation's history.
Walter Lippmann