Use book value as a starting point to try and establish the value of the enterprise.
The market is a very emotional place that appeals to fear and greed.
We get a feeling, if we can, about what we think the company is worth.
We don't put the same amount of money in each stock.
I found that it was much better to look at the figures rather than people.
All the publicity about value investing - it's become a very popular thing.