Too many companies believe people are interchangeable. Truly gifted people never are. They have unique talents. Such people cannot be forced into roles they are not suited for, nor should they be. Effective leaders allow great people to do the work they were born to do.

To be authentic is literally to be your own author... to discover your own native energies and desires, and then to find your own way of acting on them.

Recognize the skills and traits you don't possess, and hire the people who have them.

If knowing yourself and being yourself were as easy to do as to talk about, there wouldn't be nearly so many people walking around in borrowed postures, spouting secondhand ideas, trying desperately to fit in rather than to stand out.

Leading with character gives the wise leader clear-cut advantages. They are easier to trust and follow; they honor commitments and promises; their words and behavior match; they are always engaged in and by the world; they are open to "reflective backtalk": they can speak with conviction because they believe in what they are saying...and everyone else knows that. They are comfortable in their own skin. They feel at ease in the spotlight and they enjoy it there. They tend to be more receptive to opportunity and risk.

People who cannot invent and reinvent themselves must be content with borrowed postures, secondhand ideas, fitting in instead of standing out.

In the face of ambiguity, uncertainty, and conflicting demands, often under great time pressure, leaders must make decisions and take effective actions to assure the survival and success of their organizations. This is how leaders add value to their organizations. They lead them to success by exercising good judgment, by making smart calls when especially difficult and complicated decisions simply must be made, and then ensuring that they are well executed.