If you want to be a songwriter and place a song with a popular artist, then it's ok to follow the trends. This is mainly because many labels are afraid to take big risks on something that sounds too different than the status quo.
Wendy StarlandI've collaborated with artists that truly run the gamut: from members of the Wu Tang Clan and Capone, to Moby, Lady Gaga, and opening for artists such as Sheryl Crow, Jack White, and Chris Shiflett of the Foo Fighters, etc.
Wendy StarlandIf you follow a trend, by the time it is released it will sound like the same regurgitated music that the public has been hearing for the past eight months (at least.) I am not referring to genres or production that is considered to be timeless or "classic" sounding.
Wendy StarlandSocial media has been an incredible tool to connect to my fan base, and collaborate with people around the world. Some of my biggest breaks have come through people hearing my music on the Internet and then contacting me through social media.
Wendy StarlandThere is no question that the US market is the hardest to break into. I believe that the reason for this primarily has to do with the fact that the majority of the most powerful radio stations in the US are owned by Clear Channel. They are massive and have the ability to break artists worldwide. For the most part, they are dealing directly with the major labels in the US, with whom they have had long relationships. If you are an artist that is not being pushed by Clear Channel radio in the US, your chances of becoming a household name are slim.
Wendy Starland