If you want to be a songwriter and place a song with a popular artist, then it's ok to follow the trends. This is mainly because many labels are afraid to take big risks on something that sounds too different than the status quo.

A good song can be produced in several different genres.

As a new artist you should ignore trends at all costs.

Being in the music business requires having a very strong resolve. You must be completely committed to the craziness that will inevitably ensue when pursing a career in music. There is no one who is immune to this. Not even the biggest music icons.

If you want to be a songwriter and place a song with a popular artist, then it's ok to follow the trends. This is mainly because many labels are afraid to take big risks on something that sounds too different than the status quo.

The golden rule would be to write a great, authentic song that is well produced and it will find its home. The audience can feel whether or not the artist is being genuine in their music. It's up to the artist to have the courage to reveal their truth through their songs.

People get bored of hearing the same genre of music over and over again. Observe the current musical landscape and predict what "mood" people will be in next. Ask yourself what would be the most natural transition or reaction to the current genre. Then create it!