[Before the Spirit] I had been producing comic books for 15-year-old cretins from Kansas [I wanted to aim for] a 55-year-old who had his wallet stolen on the subway. You can't talk about heartbreak to a kid.
Will EisnerComics, which are really best described as an arrangement of images in a sequence that tell a story - an idea - is a very old form of graphic communication. It began with the hieroglyphics in Egypt, it first appeared in a recognizable form in the Medieval times as copper plates produced by the Catholic church to tell morality stories.
Will EisnerSuperheroes are mostly aimed at young teen-age males concerned with their manhood. The medium will have to address itself more to content. . . . I see 22 year olds draw massive Schwarzenegger types, outfitted with metal studs, pressing a mostly naked woman to their breastplates. And I think Poor girl, thats got to be cold.
Will EisnerThus, sped by currents of curiosity afloat the swift river of rumor do secrets sail to strange ports.
Will EisnerStill,[...] in all forms of comics the sequential artist relies upon the tacit cooperation of the reader. This cooperation is based upon the convention of reading and the common cognitive disciplines. Indeed, it is this very voluntary cooperation, so unique to comics, that underlies the contract between artist and audience.
Will Eisner