Still,[...] in all forms of comics the sequential artist relies upon the tacit cooperation of the reader. This cooperation is based upon the convention of reading and the common cognitive disciplines. Indeed, it is this very voluntary cooperation, so unique to comics, that underlies the contract between artist and audience.
Will EisnerSuperheroes are mostly aimed at young teen-age males concerned with their manhood. The medium will have to address itself more to content. . . . I see 22 year olds draw massive Schwarzenegger types, outfitted with metal studs, pressing a mostly naked woman to their breastplates. And I think Poor girl, thats got to be cold.
Will EisnerA key to my thinking has always been the almost fanatical belief that what I was engaged in was a literary art form. That belief was compounded out of ego and necessity, I guess, a combination of the two.
Will Eisner[Before the Spirit] I had been producing comic books for 15-year-old cretins from Kansas [I wanted to aim for] a 55-year-old who had his wallet stolen on the subway. You can't talk about heartbreak to a kid.
Will EisnerHumor has historically been tied to the mores of the day. The Yellow Kid was predicated on what people thought was funny about the immigrant Irish. When you're different in a society, you're funny.
Will Eisner