Still,[...] in all forms of comics the sequential artist relies upon the tacit cooperation of the reader. This cooperation is based upon the convention of reading and the common cognitive disciplines. Indeed, it is this very voluntary cooperation, so unique to comics, that underlies the contract between artist and audience.
Will Eisner[Before the Spirit] I had been producing comic books for 15-year-old cretins from Kansas [I wanted to aim for] a 55-year-old who had his wallet stolen on the subway. You can't talk about heartbreak to a kid.
Will EisnerI write about what I know and what I have experienced. This keeps me an "honest" writer.
Will EisnerIve spent my whole life working in a medium that was regarded with contempt largely because of historical reasons.
Will EisnerSuperheroes are mostly aimed at young teen-age males concerned with their manhood. The medium will have to address itself more to content. . . . I see 22 year olds draw massive Schwarzenegger types, outfitted with metal studs, pressing a mostly naked woman to their breastplates. And I think Poor girl, thats got to be cold.
Will EisnerComics, which are really best described as an arrangement of images in a sequence that tell a story - an idea - is a very old form of graphic communication. It began with the hieroglyphics in Egypt, it first appeared in a recognizable form in the Medieval times as copper plates produced by the Catholic church to tell morality stories.
Will EisnerThe term comics long ago became obsolete and inaccurate. It merely defined the content of the early joke-based comical strips. Sequential Art is a more accurate description of the form. I first suggested it because I believed something needed to be done to correct the feeling of inferiority by artists and writers in this field.
Will Eisner