I'm looking for films that can resonate and hopefully have some level of critical importance but also have commercial viability and can put butts in seats. At the end of the day, that is the name of the game. And if you can find that perfect balance, then that's the sweet spot.
Will PackerI've never been in the position where that conversation is a serious conversation before the movie even comes out. On one side of it, that's so great because you've got such great potential. The other side of that is that there's a level of pressure. Now, that clearly means that there's an expectation level, from the studio side, potentially from the audience's side, and from our side.
Will PackerFor me, I look at a project that has a story that's going to resonate in some way. It doesn't have to be about a message. It doesn't have to have some underlying theme of overwhelming importance.
Will PackerYou want people to go see it by the hoards. And for there to be talk of the possibility of continuing the journey and the ride, if you will, with these characters that we spent so much time honing, and executing this film on all levels, is super exciting.
Will Packer