Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonoughI can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?
William McDonoughWe prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
William McDonough