The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.

We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'

We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.

This idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.

You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.

In planetary terms, we're all downstream.