Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.

Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.

It's going to sound strange probably. But I really like Frank Gehry's works.

Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.

In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'

The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.