Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."

Richard Meier told me, 'Young man, solar energy has nothing to do with architecture.'

Designing renders visible our hopes and dreams. It is the first signal of human intentions.

If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.

It's going to sound strange probably. But I really like Frank Gehry's works.

And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?

The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.