So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.

Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.

If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

If design is the first signal of human intention.

In planetary terms, we're all downstream.

It's going to sound strange probably. But I really like Frank Gehry's works.