You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.

Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."

Designers are inherently optimistic people who try to make the world a better place

In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'

Modern culture appears to have adopted a strategy of tragedy. If we come here and say, I didn't intend to cause global warning, it's not part of my plan, then we realize it's part of our defacto plan because it's the thing that's happening because we have no other plan.

It's going to sound strange probably. But I really like Frank Gehry's works.

Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.