Honor commerce as the engine of change.

Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.

I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.

If you don't have an end game of something delightful, you're just moving chess pieces around.

Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.

Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."

The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.