Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonoughWe prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
William McDonoughI'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff.
William McDonough