If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.

To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.

I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.

It's going to sound strange probably. But I really like Frank Gehry's works.

We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.